An advertisement's aim is to catch the attention of the viewer and to leave an imprint of the
product or the service. Airtel does have few Ads which have been memorable.
The "Boss" advertisement misses the mark. It is totally unreal. It is unethical for a boss
to have his/her spouse as their subordinate. Let us forget it for Ad's sake.
The boss is shown in traditional Saree at work. She transforms to the modern woman once she
reaches home and prepares the meal.
She is shown to be as a hard task master who wants the work done even when told that there
wasn't enough time to get it done. She prepares a four-course meal and tempts the husband
to come home, knowing full well that the work will get affected.
She failed as a boss as she didn't plan the work properly. She could have treated her husband
to the four-course meal after the work got done. Her husband was putting in efforts to save
her.
Few thought it was regressive as it showed the woman cooking for her husband after returning
home from work. She did it out of her free will. She had the energy to prepare a four-course
meal after a day's work!
If Airtel wanted to be remembered for a controversial Ad, then they achieved it.
I all the attempt by companies to woo female customers they promote women to be more and more aggressive. But they should also promote men to be assertive enough when they face violent aggressive lady. After all men face 40% of domestic violence http://lifenstory.com/domestic_violence_on_men
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